Social media marketing is about more than just sharing posts on Facebook or Twitter. I take the time to know your industry, understand your customers and target prospects, and develop a strategy that will help you make connections with them.
My approach is to do the right job, every time, and be 100% focused on the task at hand. If it gets too complicated, I stop and ask myself how I can simplify things. If something works better than expected, I keep it going that way.